Prisma vs Dynamics 365
A transparent comparison of purpose-built banking CRM versus adapted enterprise CRM.
Banking CRM Comparison
How Does Prisma Compare to Microsoft Dynamics 365?
Microsoft Dynamics 365 is a powerful enterprise CRM that can be adapted for financial services through Power Platform customisation. Prisma is purpose-built for regulated banking and payments. Here is how they compare across the features that matter most.
20
Prisma Wins
1
Dynamics 365 Wins
3
Comparable
| Feature | Prisma | Dynamics 365 |
|---|---|---|
| Platform Purpose | ✓ Purpose-built for regulated financial services — banking, payments, and compliance in one platform | General enterprise CRM adapted for banking via Dynamics 365 for Financial Services and Power Platform |
| Contact Management | ✓ Full CRUD with soft-delete, PEP status, dual nationality, tax ID, document upload, verification checks, and risk score tab | Contact entity available; compliance fields require custom columns, Power FX logic, and model-driven app customisation |
| Lead Management | Kanban pipeline (New→Contacted→Qualified→Won/Lost), 6 source types, agent assignment out of the box | Lead management in Dynamics 365 Sales; requires Sales licence and separate pipeline configuration |
| Customer 360 | ✓ 360-degree view across 4 entity types (Individual/Company/Trust/Partnership), KYC status tracking, 9-source activity timeline | Unified customer profile via Customer Insights; requires separate Customer Insights licence and data integration setup |
| Case Management | ✓ Auto-numbering, 6 case types, priority levels, status flow, threaded comments, email-to-case routing, linked entities | Cases in Dynamics 365 Customer Service; requires Customer Service licence; omnichannel routing is a further add-on |
| Account Management | ✓ 4 banking account types (Savings/Current/FD/Loan), 15-digit decimal precision, multi-currency built in | Account entity for company records; banking product accounts require custom tables or Financial Services accelerator |
| Application Onboarding | ✓ Multi-step wizard with conditional logic, 10 field types, PDF export, template versioning, and configurable document requirements | Power Apps model-driven or canvas app required; no native onboarding wizard; significant development effort |
| Client Portal | ✓ Self-service portal with admin-configurable branding (logo/colors/CSS variables), step-by-step wizard, and live preview | Power Pages (portals) available; requires portal licensing, design configuration, and developer setup |
| RBAC & Permissions | ✓ Unlimited custom roles per tenant, field-level permissions (HIDDEN/READ_ONLY/READ_WRITE), 4-eyes approval chains, Redis permission caching | Security roles with column-level security; approval workflows via Power Automate; complex to manage at fintech scale |
| KYC / AML | ✓ Built-in eKYC with 26 integration providers (Onfido/Sumsub/Jumio/Veriff, LexisNexis/ComplyAdvantage/OpenSanctions) | No native KYC/AML; requires third-party integrations or custom Power Platform builds with Azure connectors |
| Risk Scoring | ✓ Configurable weighted scoring for 3 entity types, EBA/FCA compliant, 6 factor source types, immutable audit trail, manual override with reason | No built-in risk scoring engine; requires Azure Machine Learning, custom scoring models, or third-party tools |
| Workflow Automation | Visual drag-and-drop builder (React Flow), 6 step types, 11 actions, expression engine, event/cron triggers, SLA & retry policies, template gallery | Power Automate cloud flows; capable but requires separate Power Automate licence; complex flows need premium connectors |
| Email / Mailbox | ✓ Gmail-like 3-panel inbox, TipTap WYSIWYG editor, threaded conversations, folders, labels, delivery tracking (8 statuses), CRM autocomplete | Email integration via server-side sync with Exchange/Outlook; no native inbox UI within Dynamics; activity feed only |
| Email Infrastructure | ✓ 6 provider backends (Resend/Postmark/SendGrid/Mailgun/AWS SES/SMTP), per-tenant switchable, visual template editor | Email sending via Exchange Online or connected SMTP; Customer Insights Journeys required for marketing email |
| AI Capabilities | ✓ Built-in multi-provider AI chatbot (OpenAI/Anthropic/Gemini), 60+ CRM tools, SSE streaming, PII tokenization, token budget controls | Copilot for Sales/Service available; $50/user/month additional; limited to Microsoft data model and Bing-grounded responses |
| App Marketplace | ✓ 53 native fintech apps: KYC, AML, AI, payments, credit bureaus (Experian/Equifax/Plaid), crypto (Chainalysis/Elliptic) | Microsoft AppSource with broad app catalogue; fintech-specific compliance apps are limited and require additional integration |
| Regulatory Reporting | ✓ 17 jurisdictions (UK FCA, US FinCEN, MAS, FIU-IND, BaFin, MFSA, FINTRAC etc.), report lifecycle, PDF/CSV/XML/JSON export, deadline engine | No native regulatory reporting; must be built using Power BI, custom reports, or third-party compliance platforms |
| Search | ✓ Typesense 27.1, sub-5ms latency, 17 indexed collections, real-time CDC sync, Ctrl+K universal search, faceted search, autocomplete | Dataverse search (Lucene-based); relevance search available but no faceted search or sub-5ms SLA |
| Document Management | ✓ 18 document types, 5 categories, status workflow, versioning, multi-entity linking, S3/MinIO with AES-256-GCM credential encryption | SharePoint integration for document storage; requires SharePoint licence and connector configuration; no native versioning workflow |
| Multi-tenancy | ✓ Native multi-tenant with per-tenant branding, portal, domain, and 30+ scoped models via AsyncLocalStorage and TenantGuard | Multi-environment or multi-org architecture; true per-tenant isolation requires complex Azure AD B2C and environment strategies |
| Data Import | Salesforce/CSV/Excel sources, auto field mapping, dry-run validation, dedup modes, rollback within 7 days, Push API | Data import via Dataverse import wizard or Azure Data Factory; dedup and rollback require custom solutions |
| Audit Trail | ✓ Global AuditInterceptor, before/after comparison, immutable append-only logs retained indefinitely, activity feed | Audit logging available in Dataverse; storage costs apply; advanced audit requires Microsoft Purview at additional cost |
| Dashboard & Reports | KPI cards, Recharts charts, entity-specific analytics, saved reports, scheduling (daily/weekly/monthly/cron) | ✓ Power BI embedded dashboards; requires Power BI Pro or Premium licence; report scheduling via Power BI service |
| Pricing Model | ✓ Flat licence, predictable cost; no per-user fees for AI, portal, workflow automation, or compliance features | $65–$150/user/month base; Copilot, Power Automate Premium, Power Pages, Customer Insights each add per-user or capacity costs |
The Prisma Advantage
Why Choose Prisma
Banking-Native Compliance
Built-in KYC/AML workflows and 17-jurisdiction regulatory reporting. No need to build compliance from scratch using Power Platform.
All-in-One Platform
CRM, compliance, onboarding, risk scoring, workflow automation, and AI chatbot in a single platform. Dynamics requires multiple add-ons and licences.
Fintech-Ready Integrations
53 native integrations covering identity verification, AML screening, payments, and document processing. No custom connector development needed.
Predictable Total Cost
No per-user pricing that balloons as your team grows. No surprise costs for Copilot, Power Automate, or Azure services.
Ready to See Prisma in Action?
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